Jeep is on a new-product wave, reaching into new segments as it expands its global brand presence.
The study by McKinsey & Co. finds that used-vehicle consideration remains down compared with pre-pandemic levels, but it is stabilizing, while new-vehicle intent is decreasing.
The expansion of the luxury brand's battery-electric lineup will begin next year and will continue for at least the next four years as it adds battery-powered, all-wheel-drive sport sedans, crossovers and perhaps even supercars.
Automakers and suppliers are racing to develop the batteries as a breakthrough technology for powering next-generation electric vehicles. But the technology is still in its infancy, and widespread commercialization is still years away.
Tel Aviv startup Ree Auto is joining a growing field of bigger players in proposing a new approach to creating EVs.